Open, supportive and a great believer in the power of serendipity, Georgina has an innate curiosity about people and their creativity, especially individuals who develop innovative ideas that help people to look at things from completely new perspectives. It’s about challenging pre-conceived notions regarding marketing and business development, throwing out conventional thinking and exploring the potential of the seemingly impossible.
30 plus years in business of one form or another has offered plenty of insights and understandings as well as lots of ‘mistakes’ that have shown her a thing or two. Every incarnation of her ‘self-employed’ activity has taken her into varied and interesting corners of the world, ensuring that nothing has ever been dull or boring.
Originally she was an artist-in-the-garret, working for the love of her art and craft, designing and making unusual stained glass windows and objets d’art.
Many years in the family business, in luxury fashion and textiles (www.charles-patricia-lester.co.uk and www.gallery-of-wearable-art.com,) meant that she was basically brought up with business being injected into her blood.
With a passion for our new super-connected world, she is fascinated by the power of attention, how traditional marketing is being superseded by valuable relationships, and how those relationships help develop authentic and sustainable business growth. Life is an adventure and so is business!